Score Leads Automatically. Route Them Instantly.
Demo coming soon
Auto-Score Every Lead
Assign point values to answers so every lead gets a score by the time they finish. No manual review, no spreadsheet formulas.
Route by Score
High-score leads see your calendar. Low-score leads get a different path — a resource, a waitlist, or a polite decline.
Protect Your Calendar
Stop unqualified leads from booking calls. Your reps spend time with prospects who fit — not everyone who clicked an ad.
Assign Points Based on the Answers That Matter
Set point values per answer on any question. Budget range, company size, timeline, industry — weight the signals that predict a good fit. Scores calculate automatically as leads progress.
Send Qualified Leads to Your Calendar, Everyone Else Elsewhere
Set a score threshold. Leads above it see the booking step. Leads below it get redirected — to a resource page, a different form, or a thank-you screen. Your calendar stays clean.
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Try ROASForm Free🚀 No credit card requiredScores and Tags Land in GoHighLevel Instantly
Lead scores sync to GHL as custom field values. Tags are applied based on score ranges — so your workflows, pipelines, and automations know exactly who they're dealing with.
Works Even Better With
Features that pair naturally — so your entire funnel converts.
Combine scoring with branching to create personalized paths based on both answers and cumulative score.
Only qualified leads see the calendar. Scoring decides who books — your reps get better meetings.
Scores, tags, and routing data sync to GoHighLevel in real time for immediate workflow automation.
Why ROASForm's Lead Scoring Is Different
Not all calendar integrations are created equal. Here's what sets us apart.
Scoring built into the form, not your CRM
Most lead scoring happens after submission in the CRM. ROASForm scores during the form — so routing decisions happen in real time, before the lead even finishes.
Route leads before they hit your calendar
Other tools score leads after they book. ROASForm uses scores to decide who sees the calendar at all — saving your reps from unqualified meetings.
No spreadsheet formulas or manual review
Set point values once in the builder. Every lead is scored automatically as they answer. No exports, no manual calculations, no delay.
Scores sync to GHL for downstream automation
Lead scores land in GoHighLevel as custom fields. Use them in workflows, pipelines, and automations — the data is there from the moment the form is submitted.
Built For These Use Cases
See how teams use this feature to solve real problems.
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